Target – middle to upper middle class neighborhoods. Eight non-competing businesses per card side. (Zip Code Multi Neighborhood Targeting)
Slightly smaller size than the 9×12 and smaller reach. Eight non-competing businesses per card side. (Niche Neighborhood Targeting)
No hassle, just results – With 100% visibility, stay top of mind with repeat mailings. We handle everything from design to delivery, so you can focus on running your business.
Oh yes—it sticks. These shared mailers stay in homes longer, are referenced more often, and have superior staying power over solo mailings. With roughly 2 people in the average U.S. household, reaching 10,000 homes equates to around 20,000+ locals seeing your offer.
Download the 9 Steps to 10,000 Doors via the link on this page, this is covered in great detail.
We will complete the design at no extra cost or you are free to submit you own in JPG or PNG format.
Do-it yourself costs would include the following for a 10,000 piece mailer on a smaller 6.5 x 9 14pt full color card stock
*Design – $250
*Printing – $0.07 each ($848 total)
*EDDM Postage – $0.223 ($2,230)
*Your Time – ($)
$3,328 or $0.33 per door to complete a monthly mailing.
With the Co-Op Postcard your business will be on a giant 9×12 card, with the advantageous staying power of the card.
*Design, printing, and mailing for our Co-Op 9×12 is currently $0.06 per door.
No, marketing pieces are mailed once per month. You can choose to be on one mailing or more. Keep in mind brand recognition is a long term play, but pays off in perpetuity.
The deadline is 1 week prior to mailing. However, keep in mind that without a deposit, another business in your industry could come in and take your spot or the card may sell out.
That depends on what you are offering. If you are a roofer, one sale will recoup the cost of the advertisement many times over. If you are a restaurant it will take more sales to recoup the cost of the advertisement, but you may have gained a few new lifelong clients. What is the value of a lifelong customer? We guarantee print and delivery of your ad, not response rate. Keep in mind that you should have a compelling offer to get customers to respond.
Simply something you can do on your end would be to ask new customers how they found you. Should you like to be a little more precise, we have a quick and easy blog post detailing some advanced methods for tracking effectiveness that can be found here.
Design, Print, postage and mailing at $0.06 per door… We do not discount unless there is a long term commitment (3 month run or greater) The price is very competitive for guaranteed exposure.
We are a locally owned and operated, family focused business.
*Whats the lifetime value of a new customer worth to your business?
*What’s a brand-new customer worth to you?
*Let me ask you a question … if someone comes in and buys something do you tend to see them again?
Growth, new customer base… Think Coco~Cola?
There isn’t one… I can tell you this, all marketing works. The 9×12 Co-Op card goes out to approximately 10,000 addresses a month, thats 20,000 eyes on your ad. Your ad will be seen by 100% of those mailed due to the medium. Nothing to open, nothing to flip through. This is front of face marketing, no envelope to open or page to flip to. This is a cost effective long term brand recognition method. The ad offer and consistency of mailings will determine customer growth.
Cards are mailed once per month, once all spots have been filled.
No. This is a standalone piece of mail that his not stuffed into anything. Each one has it’s own postal indicia.
Each postcard is printed on 14 point paper with a ultra violet laminate that gives it the smooth feel.
Certainly. If you would like to put a deposit down for next month, we can secure your spot and make sure your competition does not take it from you.
I would ask how long? An ad has to fall in the hands of a consumer that is ready to buy now. Exposure and brand marketing must be done repeatedly to gain awareness. One thing about the Co-Op card is this, your business rides alongside others so it tends to stick around. This is staying power, for example as an HVAC business markets, knowing that a homeowner may only need their services once a year. The homeowner gets the card with their favorite restaurant or clothing store and the card stays around. A few months later they may still have the HVAC ad when their furnace goes out.
With the Co-Op postcard is that there is not a front or back. These are placed in the mailboxes and the homeowners pick them up and review them. There is not a “best spot” per se. They are all equally good and 100% visible. Your call to action or offer will help with more seen success.
These are delivered by the United States Post Office through their EDDM program.
Each month it varies. We do have many long standing customers that are on each month. That is up to them to continue to advertise. They are not under a contract to continue mailing.
Yes. You will be the only business in your industry. There will only be one hair salon, one jewelry store, etc. No Competitors allowed. Article
No. You do not have to agree to multiple runs. Know this though, I would advise against a one time run. Exposure marketing to build awareness must be repeated throughout a businesses life cycle. If you advertise again is strictly up to you. Know that I do offer discounts for extended runs.
That is fantastic, you know what is already working. I am not suggesting you that stop, the Co-Op mailer would be another tool for you to use.
You are correct! That is a good thing. The Co-Op Card will stand out even more with less mail.
Each of the businesses on the postcard is local to the area. Co-operative mailing provides an avenue for small businesses to reduce their advertising costs to reach a large market. We certainly can discuss pricing for a solo mailing.
