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I get quite a few questions by local business owners about Co-Op Advertising AKA Group Marketing. Here’s a list of some of the most frequent questions I encounter. Hopefully you’ll find what you are looking for, but if not please contact me anytime.
Let me start of by saying the design is not an additional cost to you the business owner. You are free to submit a design, color preference, logo and ad copy, message for use. In fact I highly encourage it, at least the ad message. My wife and I complete the designs in house and submit to you for approval prior to printing.
Do-it yourself costs would include the following for a 10,000 piece mailer on 6.5 x 9 14pt full color card stock
*Design – $250
*Printing – $0.07 each ($848 total)
*EDDM Postage – $0.223 ($2,230)
*Your Time – ($)
$3,328 or $0.33 per house a month for you, a small business owner to complete a monthly mailing.
With the Co-Op Postcard your business will be on a giant 9×12 card, with the advantage of having other businesses that add to the staying power of the card.
*Design, printing, and mailing for this Co-Op 9×12 is currently $0.025 – $0.10 per house, depending on add size.
There is no design fee to be on the Co-Op mailer.
No, marketing pieces are mailed once per month. You can choose to be on one mailing or more. Keep in mind brand recognition is a long term play, but pays off in perpetuity.
The deadline is 1 week prior to mailing. However, keep in mind that without a deposit, another business in your industry could come in and take your spot or the card may sell out.
That depends on what you are offering. If you are a roofer, one sale will recoup the cost of the advertisement many times over. If you are a restaurant it will take more sales to recoup the cost of the advertisement, but you may have gained a few new lifelong clients. What is the value of a lifelong customer? We guarantee print and delivery of your ad, not response rate. Keep in mind that you should have a compelling offer to get customers to respond.
Simply something you can do on your end would be to ask new customers how they found you. Should you like to be a little more precise, we have a quick and easy blog post detailing some advanced methods for tracking effectiveness that can be found here.
We do not discount unless there is a long term commitment (3 month run or greater) The price is very competitive for guaranteed exposure. It would not be fair to the other advertisers to lower the price. Refer to the cost break down FAQ above. At the current price you will be paying about a 10th of what it would cost to do an individual mailer.
This is currently available in my own back yard. We a currently doing business in the Dallas Fort Worth area. If your business is not in the area and know other business owners that would like to Co-Op advertise reach out and we can work together. Also please check out the Local Review Rocket for your business. This is nation wide, all you need is a Google My Business Profile.
My wife and I run a small business just like you. We had to find a way to reduce advertising spend while in turn other small business owners were able to benefit. Our ad will be along side your business on the card monthly. We are a locally owned and operated, family focused business.
Each mailing is sent out to the area geographically advantageous to the local businesses marketing that month. After all this is local marketing. Target neighborhoods are typically upper middle class focused.
*Whats the lifetime value of a new customer worth to your business?
*If you could purchase customers, how much would you pay?
*What’s a brand-new customer worth to you?
*Let me ask you a question … if someone comes in and buys something do you tend to see them again?
Growth, new customer base… Think Coco~Cola?
There isn’t one… I can tell you this, all marketing works. The 9×12 Co-Op card goes out to approximately 10,000 addresses a month, thats 20,000 eyes on your ad. Your ad will be seen by 100% of those mailed due to the medium. Nothing to open, nothing to flip through. This is front of face marketing, no envelope to open or page to flip to. This is a cost effective long term brand recognition method. The ad offer and consistency of mailings will determine customer growth.
Cards are mailed once per month, once all spots have been filled.
No. This is a standalone piece of mail that his not stuffed into anything. Each one has it’s own postal indicia.
No. Each postcard is printed on 14 point paper with a ultra violet laminate that gives it the smooth feel.
Certainly. If you would like to put a deposit down for next month, we can secure your spot and make sure your competition does not take it from you.
Why would I create a way to market my business at a fraction of the cost, to turn around and ruin that and my business reputation for a couple hundred dollars. Plus all payments received are done through secure processing. In my opinion… the scam is paying close to $$3,500 a month for the same result.
The Co-Op card is 100% visible, people love the look and feel. Look who is sending you mail. Some very big companies utilize the mail service, like Google. Advertising in the mail is a very cost-effective way to ensure your message is seen by thousands of people. Where else are you going to get your business in front of your local market for $0.035?
If those channels work for you then I suggest you keep them going and add the Co-Op card as an additional marketing channel. With the Co-Op Postcard you can be guaranteed the consumers will see your add 100% of the time. Your ad will not be in a booklet or envelope with other similar businesses. With the Co-Op card you are not relying on the customer to thumb through that booklet or look through the envelope to find your ad. Also our shared cards are created with no like businesses allowed.
I would ask how long? An ad has to fall in the hands of a consumer that is ready to buy now. One thing about the Co-Op card is this, your business rides alongside others. This is staying power, for example as an HVAC business markets, knowing that a homeowner may only need their services once a year. The homeowner gets the card with their favorite restaurant or clothing store and the card stays around. A few months later they may still have the HVAC ad when their furnace goes out.
With the Co-Op postcard is that there is not a front or back. These are placed in the mailboxes and the homeowners pick them up and review them. There is not a “best spot” per se. They are all equally good and 100% visible. Your call to action or offer will help with more seen success.
These are delivered by the United States Post Office by the mail carriers. The postcards are sorted by mail route and individually marked. I bring them to the post office and they are placed within each carrier’s mail for the day.
No. Each postcard is printed on 14 point paper with a ultra violet laminate that gives it the smooth feel.
Each month it varies. We do have many long standing customers that are on each month. That is up to them to continue to advertise. They are not under a contract to continue mailing.
Yes. You will be the only business in your industry. There will only be one hair salon, one jewelry store, etc. No Competitors allowed. Article
No. You do not have to agree to multiple runs. If you advertise again is strictly up to you. Know that I do offer discounts for extended runs.
That is fantastic, you know what is already working. I am not suggesting you that stop, the Co-Op mailer would be another tool for you to use.
You are correct! That is a good thing. The Co-Op Card will stand out even more with less mail.
Each of the businesses on the postcard is local to the area. Co-operative mailing provides an avenue for small businesses to reduce their advertising costs to reach a large market. We certainly can discuss pricing for a solo mailing.
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